Dear Motorcycle enthusiasts

Welcome to the 2010 riding season!

In the Saddle is back and ready to help you get back on the road.

In our first issue of 2010 we take a look at a growing market - the female motorcyclists who are ready to Take to the Road. We also examine how the Motorcycle Market has changed, and what other changes can be expected. Lastly, our industry experts offer up some great tips on the Art of Motorcycle Maintenance.

Like their male counterparts, women just want to have fun on two wheels. In fact, female riders in Canada now account for about 13% of all motorcycle purchasers. More options than ever before now exist for women who want to ride, from easier-handling bikes to clothing for the feminine figure. If you’re female and keen to pursue your passion for motorcycling, here’s how you can get started.

As the global economy and demographics change, so does the motorcycle market. Enthusiasts aren’t as willing to spend money on luxury bikes as they once were. Instead, more riders prefer practical all-purpose, everyday bikes. Here’s what our expert has to say about this trend in the motorcycle market.

You’ve bought a brand new bike and it’s a beauty. But do you know how to keep your machine running smoothly? It can mean all the difference in your level of riding satisfaction and safety. And while preserving the life of your bike is important, so is preserving its showroom appearance. Learn what every rider should know about the art of motorcycle maintenance and detailing.